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Issue 3 | 2019: Out of the ordinary

For July’s edition of Catalyst, we’re thinking out of the box. Once the foundation of traditional marketing is established, how can we push boundaries by thinking around the subject, taking the path less travelled, being a little bit… out of the ordinary? This issue, we look at some of the more interesting approaches in marketing, from actively building neurodiversity into our marketing teams, to pursuing the forgotten older demographic.

This quarter, find out how Twitter is ensuring creativity thrives in the day-to-day and why this might be the answer to the productivity conundrum in our big interview with their EMEA vice-president, Bruce Daisley. In our international features, we explore radio’s renaissance in India, Singapore’s smart city and how noodles became Nigeria’s superfood.

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Issue 3 | 2019: Out of the ordinary